For many, SEO has a complex history. A story about how to build a brand online, make technical SEO, content marketing and marketing via social media. Then there's conversion optimization, developing relationships via social media and web analysis or monitoring of how the website is actually performing.
For the small company that might have a budget of around €500 a month, the question is what is possible under these circumstances. The simplest and perhaps the best is to spend the money with an affordable SEO company who will achieve better bang for your buck. There are a number of things you can do if you are willing to make the effort which can help you with your organic search presence.
For ultimate success in SEO, there are a number of ingredients involved but here are some of the key ingredients that will be good enough with a minimal budget.
Content and links
Something I often see and which is fundamental is that you do not have enough content on the website. From an SEO perspective, it is not necessary SEO for writing or producing content. SEO can help guide about the type of content that needs to be produced, how it will be marketed and specify how it should be optimized. And with your budget, you can at least make it basic and create content. More content will increase your SEO foothold, the right content that is. Content with keywords and keyword phrases your visitors are using. And that the keywords and search phrases recur regularly in different content, otherwise it will be difficult.
Keywords and keyword phrases
It's easy to spend hours searching for the right keywords. It takes even longer if it’s something that you’re not used to doing. A simple and structured way is to first be clear about who the customer is personified and what problems your business helps with. Thus Optimize the website for visitors. It is not enough to say that we are against Doctors, HR managers, authorities, consumers with great outdoorsman interest, horse owners, and so on. You have to go one step further and prepare the person for doctors in the North that do not have the same mindset as a doctor in South.
Here is an example of a buyer's personal!
Content
The first step, and to keep it simple (for smaller companies) is to search Google for your website through this search phrase - site:yourdomain.com. Note that there is no space between the colon and the URL. And you should try this both with www. and without www. A website can have a subdomain blog.yourdomain.com. By doing this you will see how the website looks in Google's index. Maybe not perfect but it works. Start with your website and then take one or more of the competitors.
For the small company that might have a budget of around €500 a month, the question is what is possible under these circumstances. The simplest and perhaps the best is to spend the money with an affordable SEO company who will achieve better bang for your buck. There are a number of things you can do if you are willing to make the effort which can help you with your organic search presence.
For ultimate success in SEO, there are a number of ingredients involved but here are some of the key ingredients that will be good enough with a minimal budget.
Content and links
Something I often see and which is fundamental is that you do not have enough content on the website. From an SEO perspective, it is not necessary SEO for writing or producing content. SEO can help guide about the type of content that needs to be produced, how it will be marketed and specify how it should be optimized. And with your budget, you can at least make it basic and create content. More content will increase your SEO foothold, the right content that is. Content with keywords and keyword phrases your visitors are using. And that the keywords and search phrases recur regularly in different content, otherwise it will be difficult.
Keywords and keyword phrases
It's easy to spend hours searching for the right keywords. It takes even longer if it’s something that you’re not used to doing. A simple and structured way is to first be clear about who the customer is personified and what problems your business helps with. Thus Optimize the website for visitors. It is not enough to say that we are against Doctors, HR managers, authorities, consumers with great outdoorsman interest, horse owners, and so on. You have to go one step further and prepare the person for doctors in the North that do not have the same mindset as a doctor in South.
Here is an example of a buyer's personal!
Content
The first step, and to keep it simple (for smaller companies) is to search Google for your website through this search phrase - site:yourdomain.com. Note that there is no space between the colon and the URL. And you should try this both with www. and without www. A website can have a subdomain blog.yourdomain.com. By doing this you will see how the website looks in Google's index. Maybe not perfect but it works. Start with your website and then take one or more of the competitors.